4.1 Market Segmentation
1. American citizens as this product will not be sold nationally
2. Those in the habit of exercising consistently
3. Those who hope to get in the habit of exercising consistently
4. Mostly targeted towards ages 13+
4.1.1 Detailed Market Breakdown
4.2 Target Market Segment Strategy
1. Identify who our main customers are and what they want in our product
2. Implement what we believe is necessary into our product
3. Listen to customer complaints and needs for changes/fixes
4. Implement what the people have requested specifically in later versions of our product
4.3 Industry Analysis
1. Compete head to head with popular brands such as Apple, FitBit, etc.
2. Create our own niche market
3. Advance our products when competitors create/upgrade new commodities
1. American citizens as this product will not be sold nationally
2. Those in the habit of exercising consistently
3. Those who hope to get in the habit of exercising consistently
4. Mostly targeted towards ages 13+
4.1.1 Detailed Market Breakdown
4.2 Target Market Segment Strategy
1. Identify who our main customers are and what they want in our product
2. Implement what we believe is necessary into our product
3. Listen to customer complaints and needs for changes/fixes
4. Implement what the people have requested specifically in later versions of our product
4.3 Industry Analysis
1. Compete head to head with popular brands such as Apple, FitBit, etc.
2. Create our own niche market
3. Advance our products when competitors create/upgrade new commodities
As you can see we are a striving company who wants to have a business that competes with other leading technological products. Every review we receive of the product we read them carefully and focus on the low ratings so we can read the comments and improve our product in the best way possible. We want our product to be for people ages 13+ because we believe that our product is not for young ages as it is like a phone that is fragile in wrong hands and can cause injury if not treated properly.