6.1 Value Proposition
1. We do not harm the environment
2. Our technology is completely safe
3. Easily upkept/clean
6.2 Competitive Advantage
1. People can watch movies easily, don’t have to rely on the T.V.
2. Protect the environment
3. Long battery life/sturdy hardware
6.3 Marketing Strategy
1. Partner with celebrities/athletes
2. Ads on YouTube, Instagram, Facebook, websites
3. Billboard ads
6.3.1 Distribution Patterns
1. Products purchased directly from manufacturers
2. Products purchased from partnered stores (Dick’s Sporting Goods, Big 5, Target, etc.)
6.3.2 Positioning Statement
1. For individuals who consistently exercise, Fit4Life is a wrist brace that allows users to watch movies, track their steps and heart rate, and connect to their mobile device via bluetooth—unlike the FitBit, which doesn’t allow its users to watch movies/videos.
6.3.3 Pricing Strategy
1. Include sales and marketing
2. Use discount codes/gift cards
3. Respond to customer demands and attempt to compromise as much as possible
6.4 Sales Strategy
1. Participate in Black Friday/Cyber Monday
2. Include 6 month warranty
3. Try to implement monthly sales in our website (no more than 25% off)
6.4.1 Revenue Streams
1. Advertising fees (Youtube, Websites, etc.)
2. Business/celebrity partners
3. Investors (Jeff Bezos, Bill Gates, Elon Musk)
4. Customer income
6.4.2 Sales Forecast
1. Sell to about 8,000,000 per year
2. Make about $2.8 billion per year
6.5 Milestones
1. Become popular enough to sell nationally
2. Make ideal income from Black Friday & Cyber Monday
7.1 Assumptions
( A Bit Too Optimistic)
7.4 Projected cash flow
1. We do not harm the environment
2. Our technology is completely safe
3. Easily upkept/clean
6.2 Competitive Advantage
1. People can watch movies easily, don’t have to rely on the T.V.
2. Protect the environment
3. Long battery life/sturdy hardware
6.3 Marketing Strategy
1. Partner with celebrities/athletes
2. Ads on YouTube, Instagram, Facebook, websites
3. Billboard ads
6.3.1 Distribution Patterns
1. Products purchased directly from manufacturers
2. Products purchased from partnered stores (Dick’s Sporting Goods, Big 5, Target, etc.)
6.3.2 Positioning Statement
1. For individuals who consistently exercise, Fit4Life is a wrist brace that allows users to watch movies, track their steps and heart rate, and connect to their mobile device via bluetooth—unlike the FitBit, which doesn’t allow its users to watch movies/videos.
6.3.3 Pricing Strategy
1. Include sales and marketing
2. Use discount codes/gift cards
3. Respond to customer demands and attempt to compromise as much as possible
6.4 Sales Strategy
1. Participate in Black Friday/Cyber Monday
2. Include 6 month warranty
3. Try to implement monthly sales in our website (no more than 25% off)
6.4.1 Revenue Streams
1. Advertising fees (Youtube, Websites, etc.)
2. Business/celebrity partners
3. Investors (Jeff Bezos, Bill Gates, Elon Musk)
4. Customer income
6.4.2 Sales Forecast
1. Sell to about 8,000,000 per year
2. Make about $2.8 billion per year
6.5 Milestones
1. Become popular enough to sell nationally
2. Make ideal income from Black Friday & Cyber Monday
7.1 Assumptions
- Investments: will take a year for investments to take gains
- Customer base: Athletic people, Injured people, and consumers over the age of 13
- Profitability of sales - shown below
- Cost of running business: $31,023,750
- Sales needed to break even: 684,417
( A Bit Too Optimistic)
7.4 Projected cash flow
- Projected Cash Flow: $550,250
- Assets:
- Cash: $2,000
- Petty Cash: $100
- Temporary Investments: $20,000
- Accounts Receivable - Net: $60,300
- Inventory: $15,000
- Supplies: $5,000
- Prepaid Insurance: $1,000
- Total assets: $103,400
We review each of our finances very carefully to make sure our products are being made in very perfect conditions. As showed above, the finances are continuing to grow because we take every comment and review you give of our product and we use that to strengthen the FitBit machine. It costs a lot of money but we are certain that our product will become a leading product for exercise and will soon become a wanted device by all those who want to lose weight.
6.0, 7.0